I guess I am one of the first men who use Google service, (esp. in China), in the past 10 years  the more I use it, the more I learn from it. I am proud of being a googler and would like to thank its 60 products.

Even though I seldom click G.cn and often complained Google auto-forward me to G.cn, I’d like to take the last chance to say “Thanks谷歌”。

We do not believe the brightness  just because the darkness is all we can see.

Google’s Philosophy:

Ten things we know to be true

“The perfect search engine,” says co-founder Larry Page, “would understand exactly what you mean and give back exactly what you want.” When Google began, you would have been pleasantly surprised to enter a search query and immediately find the right answer. Google became successful precisely because we were better and faster at finding the right answer than other search engines at the time.

But technology has come a long way since then, and the face of the web has changed. Recognizing that search is a problem that will never be solved, we continue to push the limits of existing technology to provide a fast, accurate and easy-to-use service that anyone seeking information can access, whether they’re at a desk in Boston or on a phone in Bangkok. We’ve also taken the lessons we’ve learned from search to tackle even more challenges.

As we keep looking towards the future, these core principles guide our actions.

1. Focus on the user and all else will follow.

Since the beginning, we’ve focused on providing the best user experience possible. Whether we’re designing a new Internet browser or a new tweak to the look of the homepage, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line. Our homepage interface is clear and simple, and pages load instantly. Placement in search results is never sold to anyone, and advertising is not only clearly marked as such, it offers relevant content and is not distracting. And when we build new tools and applications, we believe they should work so well you don’t have to consider how they might have been designed differently.

2. It’s best to do one thing really, really well.

We do search. With one of the world’s largest research groups focused exclusively on solving search problems, we know what we do well, and how we could do it better. Through continued iteration on difficult problems, we’ve been able to solve complex issues and provide continuous improvements to a service that already makes finding information a fast and seamless experience for millions of people. Our dedication to improving search helps us apply what we’ve learned to new products, like Gmail and Google Maps. Our hope is to bring the power of search to previously unexplored areas, and to help people access and use even more of the ever-expanding information in their lives.

3. Fast is better than slow.

We know your time is valuable, so when you’re seeking an answer on the web you want it right away – and we aim to please. We may be the only people in the world who can say our goal is to have people leave our homepage as quickly as possible. By shaving excess bits and bytes from our pages and increasing the efficiency of our serving environment, we’ve broken our own speed records many times over, so that the average response time on a search result is a fraction of a second. We keep speed in mind with each new product we release, whether it’s a mobile application or Google Chrome, a browser designed to be fast enough for the modern web. And we continue to work on making it all go even faster.

4. Democracy on the web works.

Google search works because it relies on the millions of individuals posting links on websites to help determine which other sites offer content of value. We assess the importance of every web page using more than 200 signals and a variety of techniques, including our patented PageRank™ algorithm, which analyzes which sites have been “voted” to be the best sources of information by other pages across the web. As the web gets bigger, this approach actually improves, as each new site is another point of information and another vote to be counted. In the same vein, we are active in open source software development, where innovation takes place through the collective effort of many programmers.

5. You don’t need to be at your desk to need an answer.

The world is increasingly mobile: people want access to information wherever they are, whenever they need it. We’re pioneering new technologies and offering new solutions for mobile services that help people all over the globe to do any number of tasks on their phone, from checking email and calendar events to watching videos, not to mention the several different ways to access Google search on a phone. In addition, we’re hoping to fuel greater innovation for mobile users everywhere with Android, a free, open source mobile platform. Android brings the openness that shaped the Internet to the mobile world. Not only does Android benefit consumers, who have more choice and innovative new mobile experiences, but it opens up revenue opportunities for carriers, manufacturers and developers.

6. You can make money without doing evil.

Google is a business. The revenue we generate is derived from offering search technology to companies and from the sale of advertising displayed on our site and on other sites across the web. Hundreds of thousands of advertisers worldwide use AdWords to promote their products; hundreds of thousands of publishers take advantage of our AdSense program to deliver ads relevant to their site content. To ensure that we’re ultimately serving all our users (whether they are advertisers or not), we have a set of guiding principles for our advertising programs and practices:

• We don’t allow ads to be displayed on our results pages unless they are relevant where they are shown. And we firmly believe that ads can provide useful information if, and only if, they are relevant to what you wish to find – so it’s possible that certain searches won’t lead to any ads at all.
• We believe that advertising can be effective without being flashy. We don’t accept pop-up advertising, which interferes with your ability to see the content you’ve requested. We’ve found that text ads that are relevant to the person reading them draw much higher clickthrough rates than ads appearing randomly. Any advertiser, whether small or large, can take advantage of this highly targeted medium.
• Advertising on Google is always clearly identified as a “Sponsored Link,” so it does not compromise the integrity of our search results. We never manipulate rankings to put our partners higher in our search results and no one can buy better PageRank. Our users trust our objectivity and no short-term gain could ever justify breaching that trust.

7. There’s always more information out there.

Once we’d indexed more of the HTML pages on the Internet than any other search service, our engineers turned their attention to information that was not as readily accessible. Sometimes it was just a matter of integrating new databases into search, such as adding a phone number and address lookup and a business directory. Other efforts required a bit more creativity, like adding the ability to search news archives, patents, academic journals, billions of images and millions of books. And our researchers continue looking into ways to bring all the world’s information to people seeking answers.

8. The need for information crosses all borders.

Our company was founded in California, but our mission is to facilitate access to information for the entire world, and in every language. To that end, we have offices in dozens of countries, maintain more than 150 Internet domains, and serve more than half of our results to people living outside the United States. We offer Google’s search interface in more than 110 languages, offer people the ability to restrict results to content written in their own language, and aim to provide the rest of our applications and products in as many languages as possible. Using our translation tools, people can discover content written on the other side of the world in languages they don’t speak. With these tools and the help of volunteer translators, we have been able to greatly improve both the variety and quality of services we can offer in even the most far-flung corners of the globe.

9. You can be serious without a suit.

Our founders built Google around the idea that work should be challenging, and the challenge should be fun. We believe that great, creative things are more likely to happen with the right company culture – and that doesn’t just mean lava lamps and rubber balls. There is an emphasis on team achievements and pride in individual accomplishments that contribute to our overall success. We put great stock in our employees – energetic, passionate people from diverse backgrounds with creative approaches to work, play and life. Our atmosphere may be casual, but as new ideas emerge in a café line, at a team meeting or at the gym, they are traded, tested and put into practice with dizzying speed – and they may be the launch pad for a new project destined for worldwide use.

10. Great just isn’t good enough.

We see being great at something as a starting point, not an endpoint. We set ourselves goals we know we can’t reach yet, because we know that by stretching to meet them we can get further than we expected. Through innovation and iteration, we aim to take things that work well and improve upon them in unexpected ways. For example, when one of our engineers saw that search worked well for properly spelled words, he wondered about how it handled typos. That led him to create an intuitive and more helpful spell checker.

Even if you don’t know exactly what you’re looking for, finding an answer on the web is our problem, not yours. We try to anticipate needs not yet articulated by our global audience, and meet them with products and services that set new standards. When we launched Gmail, it had more storage space than any email service available. In retrospect offering that seems obvious – but that’s because now we have new standards for email storage. Those are the kinds of changes we seek to make, and we’re always looking for new places where we can make a difference. Ultimately, our constant dissatisfaction with the way things are becomes the driving force behind everything we do.

http://www.google.com/corporate/tenthings.html

I love this but I think the terms need to be switched. True happiness is what is made in the mind. Synthetic happiness is what is found externally. The mind produces a sustainable happiness when it accepts the situation as it currently is. When this process doesn’t work right it searches externally for a substitute. Isn’t that external substitute the synthetic happiness?

Another one is:”10 ways the world could end”, I think it would be unnecessary to watch “2012″

What a pity, I have to give up the chance to see TEDxBeijing for my personal reason! I once imagined I would have a fabulous meeting with so many great people. Oh…

Best wishes to TEDxBeijing.

I read these tips and quite useful, not only for TED, you can try these in public speech.

These 10 tips are the heart of a great TEDTalk.

1. Dream big. Strive to create the best talk you have ever given. Reveal something never seen before. Do something the audience will remember forever. Share an idea that could change the world.
2. Show us the real you. Share your passions, your dreams … and also your fears. Be vulnerable. Speak of failure as well as success.
3. Make the complex plain. Don’t try to dazzle intellectually. Don’t speak in abstractions. Explain! Give examples. Tell stories. Be specific.
4. Connect with people’s emotions. Make us laugh! Make us cry!
5. Don’t flaunt your ego. Don’t boast. It’s the surest way to switch everyone off.
6. No selling from the stage! Unless we have specifically asked you to, do not talk about your company or organization. And don’t even think about pitching your products or services or asking for funding from stage.
7. Feel free to comment on other speakers, to praise or to criticize. Controversy energizes! Enthusiastic endorsement is powerful!
8. If possible, don’t read your talk. Notes are fine. But if the choice is between reading or rambling, then read!
9. You must end your talk on time. Doing otherwise is to steal time from the people that follow you. We won’t allow it.
10. Rehearse your talk in front of a trusted friend … for timing, for clarity, for impact.

I see another interesting public speech rules in this ancient way

1. Thou Shalt Not Simply Trot Out thy Usual Shtick
2. Thou Shalt Dream a Great Dream, or Show Forth a Wondrous New Thing, Or Share Something Thou Hast Never Shared Before
3. Thou Shalt Reveal thy Curiosity and Thy Passion
4. Thou Shalt Tell a Story
5. Thou Shalt Freely Comment on the Utterances of Other Speakers for the Skae of Blessed Connection and Exquisite Controversy
6. Thou Shalt Not Flaunt thine Ego. Be Thou Vulnerable. Speak of thy Failure as well as thy Success.
7. Thou Shalt Not Sell from the Stage: Neither thy Company, thy Goods, thy Writings, nor thy Desparate need for Funding; Lest Thou be Cast Aside into Outer Darkness.
8. Thou Shalt Remember all the while: Laughter is Good.
9. Thou Shalt Not Read thy Speech.
10. Thou Shalt Not Steal the Time of Them that Follow Thee

Some friends ask me about the TED and speakers,  I think it would be much better if you visit TED and discover the valve by yourself.  By the way, you will find some good group in Douban.com Yeeyan and Google Group, just do it yourself, find funs.

有推友问我些关于TED和演讲人的问题，我建议最好自己去看，去感受。如果想看别人的看法，或者分享自己的观点，不妨去豆瓣和译言小组感受一下。

I search these TEDxBJ speakers, and share some:  演讲人的基本资料

Ben Tsiang Former co-founder of Sina, now CEO and Founder of CNEX, a 3-year-old social enterprise with the mission of making 100 documentary films in 10 years about contemporary Chinese society. The films he produced in the past 2 years have been widely nominated in 35 international film festivals, and the current work 1428;, a documentary film about the Sichuan Earthquake in China, just won the Venice Film Festival’s Orizzonti, The Best Documentary Film Prize, this year. Previously, he was one of the co-founders of SINA.com

蔣顯斌/蒋显斌： CNEX总裁，新浪创始人之一。“年轻老灵魂” 。在台湾出生，在美国留学，在大陆工作，让他有更开阔的视野，思考华人社会共同遭遇的课题。他认为，华人在相近的文化背景下，具有类似的行为模式，也面对类似的困境，但在心理上有种莫名的隔阂。人物专访资料  CNEX 是一家现已成立三年的社会事业公司，旨在十年内创作100部有关中国当代社会的纪录片电影。他在过去的两年内所制作的电影已经在多达35个国际电影节上获得提名，他最近的作品《1428》，是一部关于中国四川地震的纪录片，今年刚刚获得了威尼斯电影节地平线单元的最佳纪录片奖。

Kristie Lu Stout An award winning anchor/correspondent for CNN International. Recently named one of Forbes magazine’s ‘Nine Women to Watch’ in Asia, and winner of a prestigious Asian Television Award as “Best news presenter or anchor”, Stout hosts the evening edition of the network’s “World Report” news program from CNN’s Asia Pacific headquarters in Hong Kong. She has conducted in-depth interviews with some of technology’s biggest newsmakers including Microsoft founder Bill Gates, Google CEO Eric Schmidt, Amazon.com founder Jeff Bezos, Linux creator Linus Torvalds and Wikipedia founder Jimmy Wales. She was one of the first employees to join the Beijing-based Internet portal Sohu.com and worked for Reuters’ new media division in China.

Kristie Lu Stout (片段) 中国血统 CNN美女主播 美国斯坦福大学学士及硕士学位。现为CNN国际新闻网络亚太总部主播及记者，其主持的早晨节目《CNN今日快讯》荣膺2006年亚洲新闻大奖

Kaiser Kuo American writer, rock musician, and culture/technology commentator. He previously worked as Director of Digital Strategy, China, for Ogilvy, as China Bureau Chief for Red Herring magazine, and as a freelance reporter. He is the author of Ich Bin Ein Beijinger, an anthology of columns written for that’s Beijing/The Beijinger magazine since 2001. A 15-year Beijing resident, he was co-founder of China’s first and most successful heavy metal band, Tang Dynasty, and remains active in the rock scene in Beijing as lead guitarist for Mandarin metal band Chunqiu (Spring & Autumn). Photo credit – Elliott Ng, CN Reviews

郭怡广 ：对摇滚音乐爱好者来说，这是五雷轰顶级别的名字。美籍华人 唐朝乐队 组建成员之一。春秋乐队主吉它手。专栏作家。他的一篇文章。值得一读。牛人一定要自己GOOGLE，以示尊敬。

Martin Bloom Chairman of ReneSola, the Chinese solar wafer manufacturer based in Zhejiang Province. Martin is also the UK-Chairman of the UK-China Venture Capital Joint Working Group, established by the British and Chinese Governments in January 2005 to foster collaboration between the venture capital and private equity industries in both countries. He is currently a member of the Advisory Board of a UK and Chinese government-funded collaborative programme that brings together UK and Chinese universities for joint research projects.

浙江昱辉阳光能源公司董事长, 英国中英私募股权协会主席, 曾在联合利华集团从事企业策划工作长达25年，主要涉及战略合作，技术商业化和商务策略分析等。一位成功的投资家，尤其擅长投资基于技术和生命科学领域的美国及英国企业。

Steven Schwankert American, founder of SinoScuba and a member of The Explorers Club.   An award-winning reporter and editor with seven years of experience in Greater China, he has served as managing editor of Beijing Scene, asia.internet.com, and Internet World magazine, and as editor of Computerworld Hong Kong and Chinabuzz.com. He’s looking for culture underwater as a PADI scuba instructor. Scuba diving school at the Beijing Blue Zoo aquarium.

Steven是北京第一家专业的水肺潜水训练中心 SinoScuba 的创始人，他是 SinoScuba 的运营者，也是“探险者”俱乐部（The Explorers Club）成员。2007年，他领导了首次在蒙古的库苏古勒湖（Khovsgol）的潜水科学探险。他的关于中国航海时代的开创性大发现的著作《真正的海神冒险》（The Real Poseidon Adventure）将在2010年出版面世。

Stefen Chow photographer and mountaineer. Stefen summitted Mount Everest in 2005, becoming one of the rare individuals to document the journey. His works have been published and awarded internationally, and was named a ‘Nikon Professional’ in 2009. Stefen is currently working on a fine art project, ‘Imperial Awakening’ surrounding the dialogue between China’s royal history in today’s world. The series will be showcased at the Photo Miami and Photo Los Angeles in late 2009. http://www.stefenchow.com/

这可不是周星星同学。2005年登上珠峰，职业摄影师。正在创造“帝国觉醒”美术项目。

Elyse Ribbons AmericanAmerican playwright, actress, blogger, director, radio host and gypsy extraordinaire.she is the founder of Cheeky Monkey Theater, which has produced five plays and created the ShiFen Theater Festival  As one of the hosts of CRI’s Mandarin-language program Laowai Kandian she enjoys the challenge of explaining the American perspective while carefully avoiding any of the words on the censored list.  Her contribution to a harmonious society is mainly in the form of comedic plays that embraces stereotypes and proceeds to mock them.  In her spare time, she organizes ChocoJing, Beijing’s Chocolate Appreciation Society.

柳素英 如果你听说过《我爱北京》《十分戏剧节》《风险英语》等活动，那你一定记得“顽皮猴子戏剧社”这个名字，顽皮猴子戏剧社是此美国女孩2007年创办于北京。

Hung Huang is currently the CEO of China Interactive Media Group, a publishing company that prints iLook, a lifestyle magazine targeting China’s middle and upper classes. She serves as the Publisher and Editor of the iLook Magazine. Her company previously published the Chinese editions of Seventeen and Time Out Beijing. She also hosts a late night TV program on Travel TV.   Hung was born in China, where her mother was Mao Zedong’s English teacher and translator. During the Cultural Revolution Hung was sent to the Little Red School House in New York. She later attended Vassar.  Hung has written 3 books and used to write for Economix about how Chinese culture is adapting to a rapidly changing economy. She also pens a popular personal blog (in Chinese). She co-wrote and starred in the 2005 independent film Perpetual Motion.

洪晃女士就不介绍了，名头太响。

Ines Brunn a German physicist and passionate cyclist that lived in the USA for 6 years. She was a researcher at a particle accelerator, then moved to the telecommunication industry and relocated to Beijing in 2004. She was a competitive athlete for over 20 years, on the German National Team of indoor cycling for 10 years and still performs around the world. In 2007, fueled by her passion, Ines and a friend initiated the steadily growing community of fixed gear bicyclists in Beijing. Ines founded Natooke – the first fixed gear bike and juggling shop in China. She is advisor of Greening the Beige, an eco-minded arts collective to connect and build synergies between environmental organizations and green individuals in Beijing. Ines aims to build awareness for bicycling in China as a sport, hobby and daily transportation method to help minimize carbon emissions. With her cycling she has been on TV in Germany, Switzerland, Belgium, Singapore and of course in China (CCTV3, CCTV9, TianjinTV).

伊泉：工程师职业，出色的花样自行车手，身体力行的环保人士。 04年来到北京。她从事竞技运动20多年，有十多年一直是德国室内自行车项目国家队队员。伊泉在北京开展花样自行车的推广。这有段视频。

To be continued

How to join or more details? go to there 注册邀请详情，猛击上篇

TEDxBeijing aims to be the bridge between the innovative, creative and inspiring initiatives in Beijing and the world. TEDxBeijing would be held on 13 November 2009.

What is TED? “牛人汇”， 再来一句：“让思想长上翅膀”

TED是英文 Technology, Entertainment, Design三个单词的首字母缩写。每一年的三月在美国汇集众多科学家、设计师、文学家、音乐家等领域的杰出人物，在TED大会上分享他们关于科技、社会、人的思考和探索。www.TED.com

TEDx

思想是值得广泛传播的，基于这种精神，TED衍生出了TEDx项目。TEDx在世界各地举行，将TED“分享思想之美”的宗旨融汇进各地的人文生态之中，创造出不同风格和特色的地区性TED活动。今年11月13日，TEDx活动将首次在北京举行。活动围绕“发现北京”的主题，邀请不同领域的嘉宾展开探讨，分享他们各自的经历和感受，从不同的侧面展现对北京的发现和感悟。其中主题既包括有影视文化，传媒，还有自然探险，环境保护，科技创意等（更多嘉宾信息，请参见这里的更新），相信会非常值得期待。猛击此处，看看这次都有什么牛人。

看到演讲的牛人，动心了吧？再说下如何参与。现在什么活动一说邀请制，倍儿酷，比如GOOGLE WAVE，还不知道怎么玩，网上到处有人磕头要。 TEDxBJ的活动也为邀请制，今年的活动预计邀请150名听众；感兴趣，您瞅准了，在截至前赶快报名注册！另外，在您决定注册前，请一定要看几段TED视频，了解它，确信有共鸣，能把您共振了，再去注册。

Attendance registration

Only 150 seats available. Selected attendees will be notified before the event. Attendance is through application only. The link to application ishttp://www.tedxbeijing.com/attendance-application/ (english) and http://www.tedxbeijing.com/cn/canhui-baoming/ (中文报名处)

相关网站：

http://www.mobinode.com/chinese/archives/552 (chinese article中文)
http://mobinode.tv/archives/314 (video introduction to tedxbeijing in english )

www.tedxbeijing.com/speakers
www.tedxbeijing.com/cn – Chinese website中文网站
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